PR-campaign- 4Ps for YOUth

 

Dates of implementation: September-December, 2019

 

Problems:

üLow awareness of schoolchildren and new students about the university life and projects

ü Lack of financial support from university administration and NGOs

ü Lack of participants among students in the Student Council, therefore, low influence on the administrative university life

 

Target group:

 

ü    NGOs, foreign partners, students, schoolchildren, Dnipro inhabitants

 

Goals:

 

ü    Increase university popularity and students’ activity

ü    Encourage schoolchildren to enter our university and aware students of university life and projects

ü    Promote Dnipro University of Technology among other universities and NGOs

ü  Present Dnipro University of Technology among other international organizations and foreign universities

ü    Strengthen our university relationships with its partners

 

Tools Techniques::

ü    Public events

ü    Workshops

ü    Social media

 

1. “The Carnival Walk” 14.09.19

The first step of our PR-campaign was the presentation of our university among other organizations at the huge annual celebration - The day of the city of Dnipro (14th September). During this activity about 60 students of Dnipro University of Technology, were assembled for the participation in the Carnival named “I Love Dnipro”. With the direct Student Council involvement, we prepared the students’ speech and dance for the performance at the main square of the city. Also, in the celebration boundaries, our students took part in the paradecalled “The Carnival Walk”, that took place from Heroes of Maidan square to Festival'nyi pier. Students were chanting the name of the university and were wearing T-shirts with the university logo and the yellow and blue ribbons. Such a performance brought a great success and was the best one among the others. So, the mayor of the city presented us with 3 huge billboards with the image of our marching students. Now the billboards are located around the city centre. 

Moreover, we recorded a video of our students’ performance and took professional photos. All the photos and video are posted in Instagram on the official account of Dnipro University of Technology Student Council @students.ntudp 

 

Link for the video

2. “Tandem Partnership Germany-Ukraine – Academic Self-governance” workshop 8-9.10.19 

Furthermore, there was held the international workshop called “Tandem Partnership Germany–Ukraine – Academic Self-Governance” for students of Dnipro University of Technology accompanied with its Translation Department and its German partners – TU Dresden and TU Bergakademie Freiberg, supported by the German Federal Foreign Office. The workshop occurred during 8-9th October.

 Following its main topic, we as well shared our experience gained in Potsdam and presented our results, spread the information about the Erasmus+ projects and aroused students’ interest of participating in the international programs.

One of the achievements was the creation of the International Department of Dnipro University of Technology Student Council right after the Student Council elections on 5th November.

 

3. The Freshman Day 19.11.19

Furthermore, together with the university Student Council we organized the annual grand event for new students called “The Freshman Day”. Each faculty was showing the talents of newly arrived students. This event is one of the main for the development of university public relations, as each university tries to attract more students by such kind of cultural events. During “The Freshman Day” all the faculties of Dnipro University of Technology presented various stand-ups, stage dances, playing musical instruments, singing, etc. The best faculty performers got special gifts. Also, the most active representatives of each faculty Student Council were awarded with the certificate of gratitude and chocolate bar..

   As a result, more people, more first-years, were encouraged to take part in the university life and join Student Council. Consequently, nowadays, Student Council of Dnipro University of Technology becomes as intense as it has never been before, with its new leaders and motivated team.

  The photos from “The Freshman Day” event are posted in Instagram on the official account of Dnipro University of Technology Student Council @students.ntudp

4. “4Ps for YOUth” presentation in “Colibri” open space 11.10.19

Besides the workshop, in October there was an appointment in “Colibri” open space of Dnipro University of Technology organized by the Offices of International Academic Mobility and International Projectsand dedicated to sharing and discussion of Erasmus+ projects experience. There “4Ps for YOUth” project was presented to the local and foreign students of Dnipro University of Technology. The already completed and yet set goals of university PR-campaign were discussed as well.

 

 

5. “4Ps for YOUth” presentation for the universities academic community at DNU 21.10.19

One more “4Ps for YOUth” project presentation was held in October by the representatives of Dnipro University of Technology's Offices of International Academic Mobility and International Projects for the academic community of such universities: Dnipro University of Technology, Oles Honchar Dnipro National University and Dnipro National University of Rail Transport. The presentation occurred at Oles Honchar DNU.

 

    

6.  “4Ps for YOUth” project outcomes presentation to Student Council community 19.12.19

The last activity happened in December and was organized by newly created International Department of Dnipro University of Technology Student Council. It contained the presentation of “4Ps for YOUth” project and its outcomes to the active representatives of Student Council and their guests from other universities. There we discussed all the activities mentioned above and got the positive feedbacks from our Student Council representatives.